Vitis24
Rebrand & Conversion-Focused Shopify Shop. Custom Shopify Redesign with UX/UI Optimization and Conversion & SEO Improvements. Online shop for premium gourmet foods and Traubenkern products.
Client
Vitis Traubenkern GmbH
Website
Visit SiteThe Challenge
The original shop was functional but lacked visual coherence, conversion-driven structure, and modern branding tailored to gourmet product positioning. The Vitis brand deserved: a shop experience reflecting premium product quality, a clear conversion funnel and intuitive browsing, improved Google ranking & SEO visibility, seamless navigation across diverse product categories, and better presentation of recipes, blog content, and shop trust elements such as ratings.
Our Solution
The redesign was built around three strategic pillars: 1) Brand Experience - Reinvent the visual identity with bespoke UI to reflect premium quality and unique heritage. 2) UX & Conversion Optimization - Restructure the journey from homepage → category → product → checkout with clear calls-to-action, social proof, and easy access to offers. 3) SEO & Discoverability - Support long-term organic traffic growth with improved on-page SEO, optimized content hierarchy, and clearer category taxonomy. The shop features: brand-aligned visual design, custom layouts for key categories, highlight blocks showcasing quality promises, recipe and blog integration, trust signals (4.86★ average rating).
Results & Impact
A modern, brand-aligned eCommerce experience that reflects product quality. Stronger conversion paths and clearer browsing flow. Improved SEO foundation for organic growth and ranking. Positive social proof through visible reviews and trust elements. Enhanced engagement through blog/recipe content. Customer satisfaction is reflected in high shop ratings (~4.95★) and repeated purchases, reinforcing the value of the redesign for both brand perception and sales performance.
Technology Stack
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